Retail

Design and usability input helps to ensure that your retail equipment and environments offer a good experience to your customers and that your services are fully accessible. It also helps to make your retail workstations safe and efficient for your people to use.

Project example - Post Office counter

Post Office asked us to provide ergonomics, usability and design input to the development of a new counter.

We worked with Post Office’s design agency on the specification of the staff workstations and customer interface of the new counter.

An iterative, user centred (inclusive design) approach was adopted; when the initial design work was complete a mock-up counter was produced, enabling user testing which included input from Post Office counter staff, customers and disability access specialists.

The outputs of the testing were fed back into the development process and the counter design was tweaked prior to installation into pilot sites. Further user testing was conducted at the pilot sites.

The new counter was then value-engineered and modified according to the findings from the pilot sites.

The new counter has now been successfully rolled out across the network of Post Offices.

Workstations and equipment

Checkout, counter or financial services desk; we develop workstations to meet the needs of both customers and staff. The staff must be comfortable and able to work efficiently. The customers should have easy access to the services and a good experience.

Retail

Environment

Retail environments should be welcoming and accessible in order for customers to feel valued. We help in ensuring customers can find what they want and can easily access the services offered.

Equipment

Selection and development of the best equipment for your retail service. From the procurement of new equipment for staff to the development of customer self-service machinery, we ensure usability is considered allowing you to realise the maximum benefit from your investment.